题目: Maximum Resale Price Maintenance and Services

主讲人：Travis Ng，香港中文大学

时间: 2021年9月9日15:00 – 16：30 （北京时间）

举办方式：线上讲座

主讲人简介

Travis Ng is an Associate Professor of the Department of Economics of the Chinese University of Hong Kong. He teaches industrial organization and law and economics. His research interest is competition. He does both theoretical and empirical research. His research papers have been published in such journals as Review of Economics and Statistics, Journal of Economics & Management Strategy, Journal of Economic Behavior and Organization and Journal of Comparative Economics.

Abstract

We propose a theory of maximum resale price maintenance (RPM) that increases downstream services. A manufacturer supplies a product that would bring the retailers cross-selling opportunities of another product that the manufacturer does not supply. To cross-sell the customers, the retailers must provide costly services. If free-riding of cross-selling services happens among the retailers, they would provide insufficient cross-selling services and price the manufacturer’s product too high. The manufacturer would find it profitable to impose maximum RPM on its own product. The resulting lower price draws more customers to the retailers. More customers means more cross-selling opportunities, incentivizing the retailers to increase services. We illustrate our theory using State Oil v. Khan and explain why it is a plausible theory behind the supplier’s RPM on gasoline.

报名方式

非经济与社会研究院师生可扫描下方二维码参与本次讲座，报名截止时间为9月8日16:00（北京时间）。