题目：Making Lemonade from Lemons: Taxi Drivers' Response to Cancellations and No-shows

主讲人：楚军红，新加坡国立大学

时间：2019年11月6日，13:30-15:00

地点：暨南大学曾宪梓科学馆406室

主讲人简介：

楚军红，新加坡国立大学商学院市场营销系副教授，营销分析与决策硕士学位项目学术主任，2006年获得芝加哥大学市场营销博士学位，曾担任哈佛大学研究员。教研领域为消费者与公司行为、电商与数字营销、平台与共享经济等。

Abstract:

Kőszegi and Rabin (2006) show that workers with endogenous income targets respond differently to anticipated changes and unanticipated shocks in their earnings, and only the latter generates behaviors that contradict the neoclassical model of labor supply. In this paper, we study the impact of booking cancellations and passenger no-shows — a source of unanticipated negative income shocks — on Singaporean taxi drivers’ labor supply and productivity. We find that drivers work longer and earn more per hour following cancellations or no-shows, and the effects are strongest when cumulative income is close to the average shift income and become insignificant when the income is too low or too high. This provides compelling evidence for income targeting labor supply, even in the presence of endogenous reference point. In addition, we find that drivers respond more strongly to more recent cancellations and no-shows, suggesting a dynamic nature of the reference point. Moreover, working longer and increasing productivity are substitutable rather than complementary devices, and are chosen by taxi drivers in their own favor: More experienced drivers tend to increase productivity, and solo drivers tend to work more hours.